e-fiber
a spotlight on the heroes
Art-Direction | Design
After completing a comprehensive rebranding project involving a new logo and visual identity for Dutch fiber glass installer e-fiber, it was essential to establish a fresh and cohesive brand image. Taking charge of the entire rebranding process, my responsibilities spanned across developing a new visual style, organizing photoshoots, and undertaking a complete overhaul of all brand assets to ensure consistency and resonance across all touchpoints.
A new, striking logo, drawing inspiration from the sleek appearance and iconic colors of glass fiber. It incorporates the tagline ‘Iedereen glasvezel’ (Glass fiber for everyone).
Iedereen glasvezel
Iedereen glasvezel
Instead of showing the consumer I decided to show the people behind the fiber. The real ‘heroes’ who bring the fastest internet to the consumer. Together with the photographer we had several shoots to photograph the e-fiber employees as the heroes of glass fiber.
