A new way of working for bol.com

bol.com

Concept | Design

After Covid, bol.com needed a new way of working. They partnered with The Oval Office for a campaign using half-spheres to represent working half from home.

The halve spheres served as a compelling visual metaphor, symbolizing the balance between working from home for 50% and working in the office in Utrecht for the other 50%.

Both of the half spheres showed the benefits of these two worlds.

The return to the office after Covid was celebrated in style with live music, a breakfast and a specially designed newspaper with all the latest news on the new way of working.

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