LAMB WESTON
Concept | Design
The f*cking perfect fry!
Frites Atelier, founded by Sergio Herman, is a premium fry brand. After launching the Frites Atelier fries to consumers, it was time to bring these ‘f*cking perfect’ fries available to all chefs de cuisine together with Lamb Weston.
The goal was to inspire chefs and restaurant owners to challenge the status quo and reinvent the way they prepare a classic fry. With ‘The Art of Frites’ we tapped into the artistic side of chefs, inspired by the old Dutch Masters. This formed the base for design, a design in which the ‘frites’ became the ultimate masterpiece.
